The Impacts of Consumers’ Need for Uniqueness (CNFU) and Brand Personality on Brand Switching Intentions
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: Journal of Business Theory and Practice
سال: 2013
ISSN: 2329-2644,2372-9759
DOI: 10.22158/jbtp.v1n1p83